[Event] It Starts With The DJ

I went to it starts with the DJ last year and this was a very informative event. I learned so much from all the different panelists. If you are involved in the music industry this is an event you want to go to.

When: Saturday May 29th, 2010
Where: Home Nightclub. 117 Peter Street, Toronto
Ticket: $10 cover. Doors at 12pm

Hosted By Ty Harper & rez Digital (OTA Live)

Round 1: Business Fundamentals
Time: 12:30pm – 1:45pm

Music is a Business. Whether you’re an artist, DJ, manager or producer, you are a business. As entrepreneurs, our panelists understand the importance of being a registered business, having a certified accountant and marketing strategies as some key factors to a successful career. The panelists have a lot to share about self-employment, self promotion and developing a strong brand. This round will provide a forum to education and advice on maintaining an effective business plan.


NAME: Miro Oballa
TITLE: Entertainment Lawyer
COMPANY: Taylor Mitsopulos Klein Oballa – https://www.tmblawyers.com/
WORKED WITH: Nelly Furtado, K-OS, Classified, Shad, Drake, Massari, Point Blank,
CAREER HIGHLIGHTS: Each day is another highlight in this business I love because it never stops surprising or inspiring. Being added to the firm name in 2008 did make my parents proud.

NAME: Michael Perlmutter
TITLE: Music Supervisor, Producer
COMPANY: Instinct Entertainment – https://www.instinctentertainment.ca/
WORKED WITH: All labels and publishers, managers. Artists I have done some work with directly: Moist, Holy Fuck, Buck 65, Emm Gryner,Dr. Draw, Sissy
CAREER HIGHLIGHTS: Queer As Folk (TV series), High Life (film), Degrassi (TV series), Canadian Music Cafe, Producing The Side Street Project

NAME: Aaron Rosen
TITLE: Business Development and Artist Relations
COMPANY: Kill the 8 Merch Co. – https://www.killthe8.com/
WORKED WITH: Live Nation, Clear Channel Entertainment, CPI, The Next Adventure, American Express: Front of the Line, IMAX and Alliance Atlantis Film Distribution on their National and International advertising initiatives.
CAREER HIGHLIGHTS: Worked on the advertising / marketing initiatives for 4 of the top ten highest grossing concert tours of all time (Rolling Stones: Four Licks Tour, Rolling Stones: A Bigger Bang Tour, U2: Elevation Tour, U2: Vertigo Tour), Worked on the team that rolled out the global “Live Nation” brand.

NAME: Baba Kahn – https://www.babakahn.com/
TITLE: DJ/Director of Operations
COMPANY: Soulshock Marketing Group
WORKED WITH: Busta Rhymes, Sean Paul, T-Pain, 50 Cent, Ne-yo, Girlicious, Diplo, Fatman Scoop, Sean Kingston, Kardinal Offishall, Destiny’s Child, Juelz Santana, Estelle, Faith Evans, 112, Jazzy Jeff, DJ AM, Pitbull, Ludacris.
CAREER HIGHLIGHTS: Opening the first DJ School in Canada-Scratchlab, Touring India and China, Releasing first ever Easr meets West fusion compilation CD across Canada, US & UK, Played at the biggest clubs such as CiRCA Toronto, Guvernment Toronto, Elevate India, XS Beijing, Poison Mumbai, Air Canada Centre Toronto, Skydome Toronto, Operated and managed Soulshock Marketing group, concerts, nightlife, corporate sponsorship and event management.

NAME: Jennifer Hyland
COMPANY: Tanjola – https://www.tanjola.com/
TITLE: Artist Manager
WORKED WITH: Keshia Chante, Shiloh, Massari, Rascalz, jacksoul, Shawn Desman, Wyclef Jean, Dream Warriors, In Essence, Dru, Cory Lee, Ghetto Concept, Tom Green, Canadian Idol, The Philosopher Kings, Sloan and more…
CAREER HIGHLIGHTS: Intern at Beatfactory Records, National Street Marketing Rep at BMG Canada, Manager of A&R and International at SONY BMG, Creative Manager at ole Music Publishing in Los Angeles, Owner/Music Business Consultant at Cherry Blossom Entertainment, Artist Manager at tanjola

Round 2: One on One – Creating Relationships
Time: 2:30pm – 3:45pm

In this new addition to the conference, we’re dedicating one hour to the importance of networking. Unfortunately, many artists (producers, managers, etc) do not have relationships with key industry executives and this can create obstacles for artists to receive exposure and proper advice. Each participant will book five minutes with a maximum of three (3) advisors of their choice, and can ask for advice or feedback. Once their five minutes have been completed, the participant will proceed to the next advisor on his/her appointment schedule and continue until their entire schedule has been completed. One on Ones can be a great benefit to artists, producers, managers, etc. because it not only gives them a chance to network in a more initiate setting, but it also allows the artist to properly strategize the next step in their career.

Round 3: Keynote Interview with DJ Scratch + EPMD
Time: 4:00pm – 5:30pm

We will feature internationally known DJ and producer, DJ Scratch, who will speak to his own experience of facing the unique challenges of being a Producer/DJ today. He will demonstrate ingenuity, entrepreneurship and the self branding necessary to be a major player in the competitive international DJ and music industry.

A pioneering duo out of Long Island, EPMD (Erick and Parrish Making Dollars) released their first single “It’s My Thing” b/w “You’re A Customer” in 1987. Their debut album Strictly Business dropped in ’88 and was an instant classic. Erick Sermon and Parrish Smith will be shedding light on what it takes to make it in the hip hop industry and how they were able to get where they are today.

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