Montreal born Toronto raised EmAy is a great producer, but he is also a poetic and thoughtful MC. True to EmAy’s tendency to choose unlikely sound sources, this track samples from the Lo-fi/indie-rock band Mount Eerie (formerly The Microphones) from Anacortes, Washington.
“Racist on Purpose” is a conceptual vignette in which EmAy steps into the boots of a white supremacist, or more accurately, gets right into his head. EmAy doesn’t go around behaving like a Ku-Klux-Klan member in the song, but cycles through some typical thoughts racist minds may harbor “in order to show how hateful humans can be based on our insecurities.” The lyrics are written to evoke how racism is an easy scapegoat for humans who feel threatened: “You see it’s never my fault/they took our jobs/they took our land/they changed the rules to roam free/and pollute our schools with both feet/so I envy ’em/hate ’em with a passion/I hate their music/I hate their fashion/I hate their faces/bare hatred/I hate some of us ‘cuz we refuse to claim it”. Racism is also for some a way to channel their (often self-inflicted) frustrations. Well as we know these mind-sets exist, “Racist on Purpose” is both effectively thought provoking and shocking because you actually hear those thoughts outloud, as if you’re sitting at the guy’s kitchen table.
EmAy is currently working on his solo album based around the music of the shoegaze band Slowdive, as well as a project with Star Slinger and Blackbird Blackbird as Seeing Suge.