T-Rexxx premiered Shad’s video for “Keep Shining” (TSOL, 2010) last week on RapCity. Director/Writer/Actor Sarah Michelle Brown, the muscle behind this project, writes a thoughtful write up that describes the concept and vision behind this video:
To me, the ‘Keep Shining’ video is an ode to the strong and often under-appreciated spirits of women. This video was designed as a candid and thought/emotion provoking concept. My goals were to create a candid and uplifting experience that featured a wide diversity of women and girls and to also unearth what I felt lay beneath the lyrics: A call to claim one’s voice. Early on, I realized a key to this concept: Shad barely appears in the video. The ladies own the lyrics. For me, it’s as if Shad is saying ‘take it, own it, your voice belongs to you.’ It was my intention to show strength, vulnerability, joy, catharsis, and reclamation of the spirit of all those who appeared in these 3 minutes and 44 seconds. My hope is that it will speak to women, girls, men and boys and everything in between. Let’s all ‘Keep Shining.’
And indeed, Shad doesn’t rhyme a word. Instead, he listens. Click below to watch the video in full.