Fresh off the momentum of his last project, IAMGRISSY 2.0, Stratford’s Nukky Grissom just dropped his latest mixtape, titled If At First You Don’t Succeed, Skydiving Is Not For You. Grissom’s latest project features production from some of Canada’s top up and coming producers, including Burd & Keyz and N/A The Producer as well as contributions from fellow Toronto emcees Church Chizzle and royceBIRTH. Based partly around the concept of “risk & reward”, If At First… is a 16-track narrative that provides Grissom with plenty of room to showcase his growth as an artist as he takes you from 11,000 ft. back down to ground zero. Stream/download the mixtape and check out what Grissom has to say below.
The title itself comes with a slice of humour but I chose it more for its paradoxical irony and backwards truth more than anything else. In other words, the title means “if you want to remain unsuccessful, don’t take risks” and as any successful person will tell you, risk is a prerequisite for success. You’ve heard it before: nothing ventured, nothing gained. You get out what you put in. The bigger the risk, the bigger the reward.
This project is about taking that risk and overcoming the fears and doubts associated with taking that leap of faith. I’m at a point in my life where I’ve come to terms with who I am, both as an artist and as a person, and I’m finally comfortable putting it all out there. You don’t have to like it but you have to respect it. Enjoy…
