[Video] The Nicest – “No Swag” (Dir: Tim Saw)

We premiered The Nicest’ No Swag a couple of weeks ago when we had producer Madhattr and Worldsalad on The Come Up Show Radio, amongst talking about their new beat tape the Big Bird Era, Maddhattr wanted to give our audience a taste of what he is working on and we glady played it. Fast forward to today we also bring you the premier of the music video No Swag! Check it out below and read what The Nicest member KyleKanevil had to say about this song.

With the first single off their self titled EP, dropping this spring, The Nicest waste no time letting the world know what they are all about. In No swag, Shanktooth and KyleKanevil express their displeasure with the music industry, hip hop stereotypes and people who insist they are “swagged out.” With a catchy hook, a bumping beat and mad rhymes, No Swag is bound to be stuck in your head all day. With a video filmed during a house party, the amount of ridiculousness squeezed into 3 minutes is impressive. Go ahead and find out why these guys are The Nicest.