On the eve of his Saturday Night Live appearance, Kanye West debuted his new song and visual for “New Slaves” earlier tonight by projecting the visuals onto 66 buildings across the world. Fans had the opportunity to visit https://www.kanyewest.com/ to see the locations where he would be displaying his latest material. Yeezy has always known to be creative but this approach might be hard to top. Watch “New Slaves” being premiered in Toronto at the Royal Ontario Museum and let us know if you think this was a good idea or not in the comments section.
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM
— KANYE WEST (@kanyewest) May 18, 2013