[Video] Kaydee- “Mission Statement” (Dir. Steffi Tupe)


A couple months ago we premiered Kaydee‘s new single “Mission Statement“, and now the Mississauga favorite hits us back with the visual for the track, directed by Steffi Tupe. Featuring production by Sammir, the duo successfully merge some meaningful lyrics, serene production, and a catchy hook to create something really next level.

Relating to his infatuation with the movie “Menace II Society”, Kaydee’s mother would often call him “The Golden Child”, which is when it struck him that it would become his mission to live up to that moniker. Kwesi Williams’ musical influences stem from a wide variety of Hip-Hop that his older brother would play around him at a young age, though the influence would not become apparent until his later years.

As far as the visuals go, with direction from Steffi Tupe, cinematography from Mark Baluk, and production assistance from Michael Sookrah, Kaydee brought together a wealth of talented individuals to make this visual happen. The video begins with Kaydee riding through the city with some of his homies, with some simple transitions in regards to his outfits, and modes of transportation.

“Mission Statement” exhibits Kaydee taking a step away from his traditional sound over boom bap beats, and ventures toward flowing naturally over an eerie production. Courtesy of Sammir, the track begins with some impressive production, with a prominent beat overlaying the digital sounds that work cohesively to create a hip-hop production that practically begs to be slayed by some lyrics. Enter Kaydee and his confident bars that complete the track by bringing the flow and content that grabs the listener, compliments the production, and wraps up the whole package.

If you need a little more Kaydee in your life, check out his full length late-2014 release “The Transition“. What do you think about the man Kwesi Williams? Let us know in the comments section.