Following the success of Brampton rapper/singer Jaiden‘s singles “Classic” and “Typical”, he offers us Pure, a compelling 8-track project with frequent collaborators dF and Jay Glavany and features from TOBi and McCallaman. Jaiden has production credits on five of the eight songs as well, signifying a level of artistic engagement that we have not yet heard from him before.
Pure is easily his most formative release to date. The beats are subdued but never lacking in emotion or purpose. Jaiden raps with a conviction and clarity that is atypical of the current rap scene, never shying away from presenting a meaning behind his lyrics. Introspective without being self-indulgent, Pure is a win for the up-and-coming artist.