Toronto R&B singer Jessie Reyez is a rare sort of talent the industry is currently in desperate need of. Brutally honest and self-reflective, the young singer explores her inner demons with terrifying relatability that’s further enhanced by a riveting voice and raw displays of emotion; watch the music video for “Figures” and you’ll know what I mean.
Vulnerability feels like a lost art these days but Reyez appears to have no trouble laying it out for all to see. Directed by Peter Huang, the spooky video for her newest single “Shutter Island” features an impassioned Reyez held captive in a glass tank, mirroring the feelings of being trapped in a toxic relationship, the same one that “Figures” was written about.
As the video progresses, the tank begins filling with water and I can’t help but be reminded of the video for Radiohead’s 1998 single “No Surprises.” Her reaction is far less peaceful – and rightfully so – when one pays attention to her tortured lyrics. With an exceptionally unique voice that could work on nearly any genre, Reyez shows a lot of potential in a business that’s dying for some originality.