Shad ft. Skratch Bastid – Work (Dir: Justin Broadbent)

Classic 80s rap meets punk. I knew I wanted to write a song about 2 aspects of work: One, the way so many of our jobs are disconnected from a sense of meaning and purpose. And two, just the increasing scarcity and precariousness of work. And as soon as Bastid and I started building this track, I felt it was the right one for the topic—brash and heavy, with space for vulnerability and humour. Penned pre-pandemic but here we are!!

Shad

Shad has been one of my favourite artists since I started on my music discovery path. The first album I played in heavy rotation The Old Prince was how I got into Shad and funny enough he stopped by the radio show back in 2007 to promote the album. Since then, we’ve supported him on the radio show, interviewed him multiple times, covered his concerts and done what we can to share his music.

This support is not only one way though, songs like “Work” remind me why I love Shad and Hip-Hop music in general. Music can be a perfect mirror of what we’re going through and make you reflect on the topics at hand. Work is one of those areas, I’m thinking about how we work, where we work, and how much time work consumes. Is our work connected to a purpose that has meaning? And when things go back to “normal” is it going to be business as usual? Or is now the time to make a change? Let me leave it at that note and re-listen to this song for the millionth time.