Is the blog, the newest wave of hip-hop Journalism, here to stay? And what effect has it had on rap, artistry, and hip-hop music?
by: Kara-Lis Coverdale
Around 2 am outside a Sacramento club, The Mash Up, a young hip-hop promotions-focused blog with a mission to "change promotional marketing and branding in the music industry" and give artists in their local Sacramento a "bigger platform to expose their talents", captured a fascinating and "candid" (as The Mash Up puts it) video interview with the opinionated indie emcee Murs.
It's unclear from the video whether the interviewer was prompting Murs to speak on the current (technologically driven) state of affairs in hip-hop or whether these thoughts were just on the tip of his dreads at the moment, but either way, Murs came out with it, and it came out in a sincere and utter flood that he is a little more than frustrated--disturbed, even--with internet born and thriving "instant journalists and instant rappers" that have so dramatically changed the art of hip-hop and hip-hop journalism. I get the feeling he's not the only one.