Trackademicks aka. "Cool Collar Scholar" got into the rap game while he was still a student at The University of San Francisco. If not music, he must have taken marketing because he has an uber smart "prep" branding theme going on with the thick rimmed glasses, nerdy cardigans, and of course the less subtle signifiers he picks out (he is also associated with Bay Area's
Honor Roll Crew).
But being in the thick of the rap scene, not everything he touches turns into college schoolboy, like the production work he did with Mistah F.A.B. for his album
Son Of A Pimp. Hmm, something doesn't fit there.
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