Iconic artist manager and CEO of A 2 Z Entertainment Steve Lobel is coming to Toronto on August 5th 2012 to be a part of the "Hip Hop Don't Know You" panel discussion presented by Swagg News. For those of you who may not know who Steve Lobel is; he is a living legend in Hip Hop and the entertainment industry. He has worked with such acts as RUN DMC, Fat Joe, Big Pun, 3-6 Mafia, Common Sense,TheBeatnuts, Bone Thugs~N~Harmony, Eazy-E, 8Ball & MJG, Master P, Jermaine Dupri, Outlawz, P. Diddy, Ice Cube, Chamallionare, Lil Jon and Mariah Carey just to name a few.lol. He currently manages West Coast rapper Nipsey Hussle and has played an instrumental role in the success of global pop sensations Sean Kingston and Iyaz. His experience, knowledge and strategic power moves have afforded him a successful twenty plus year career in music. If you are an artist, producer or just a lover Hip Hop this event is definitely for you. Don't miss out on an opportunity to learn the in's and outs on everything from marketing & promotions, radio, brand development and making your own lane in the music industry discussion. What: Swagg News Presents "Hip Hop Don't Know You" featuring guest speakers JD Era, Louie Rankin and Steve Lobel with live performances by Devon Tracy, Raz Fresco, 6th Letter, Everyday, Jay Braaks and Jai Jones Where: The Rivoli 334 Queen St West. Toronto When: Sunday August 5th 2012 Admission: Doors open at 4:00pm. Cover Charge at door. Bonus: Check out Steve Lobel's BlogTalk radio show