P. Diddy and Steve Stoute were at the Cannes Lions International Festival of Creativity recently. They spoke about the new age of creativity in contemporary culture and its impacts on the music industry. Both of these men have had tremendous success so its always good to hear their take on such topics and learn about their newest business ventures. Their opinions are similar to those of Jay-Z who has strayed from traditional marketing techniques for his latest album. Check out the video below.